WHY RADIO?

TODAY'S BUSY ADULTS SPEND MORE TIME AWAY FROM HOME THAN EVER.
	Radio is the only medium that follows your customers wherever they go.
	Consumers listen to the radio everywhere: 36% at work, 37% in the car and 27% at home.
	Adults spend almost 3.5 hours per day listening to radio.
	96% of Adults listen to the radio each week.
	Only radio allows you to talk directly to your best prospects at home, at work and in the car.
	Radio delivers measurable return on your advertising investment.

WHY ROCK 101?

	Heritage: Rock 101 has been the Sault’s home of Rock for over 13 years. No other Rock station has been so consistent for so long.
	Audience Composition: Rock 101 reaches the most desirable consumer demographics with the highest purchasing power.
		83.1%  -  Adults 18-49
		75.1%  -  Adults 25-54
		68.5%  -  Adults 25-49
	High Profile Personalities: Rock101 personalities have been with the station for years. This consistency allows our staff to build a long and loyal relationship with the audience.
	Market Visibility: Rock 101 constantly promotes itself with marketing, contests and community involvement. This attracts new listeners who will hear your commercial message.
	Limited Commercial Load: Your advertising message will not get lost in a lot of ad clutter or extra long commercial breaks that create listener tune out.
	Commercial Production: Rock 101 offers the best in creative services. Our copy writing and production talent is second to none... developing effective commercials that get results!

STATION PROFILE

For more information on how we can help you increase your business by reaching Rock 101 consumers with your marketing message, please contact:

Bill Gleich, Sales Manager
P.O. Box 1230, Sault Ste. Marie, MI 49783
Phone: 906-632-2231
E-mail: bill@rock101.net

COVERAGE AREA